Typography

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• This designed by Joseph Balthazar Silvestre are from his ornately-titled book Collection de Soixante Feuilles d’Alphabets Historiés et Fleuronnés, tirés des Principales Bibliothèques de l’Europe (Paris, 1843).
• His "Tree Alphabet" (capital letters only) is a fairy tale forest of mysterious dark nooks and details that begin to tell its own story: an axe in the A, and a snake in the V.  
• Botanic pattern 
• Victorian design
• Designed as stylized flowers, leaves, and even trees, around the alphabet characters

William Morris - 'Trellis' 1862

• William Morris‘s first wallpaper design
• Design of Trellis represents the roses of his garden at his house
• And represent the pattern of the nature

The elements of design :-

1. Implied texture, makes the graphics look smooth and soft
2. Tertiary colors. example, red, green and yellow.
3. Value, high contrast of the color.
4. Line, refers to the continuous movement of a point along the surface. There are curved, horizontal line, vertical line, wavy and parallel.

The principle of design :-

1. The center of interest is the rose, which is red in color. it tends to attracts people attention.
2. The graphics show asymmetrical balance design.
3. The graphics also show the repetition of flowers. The same sizes and patterns of the flowers.

Reference :
1. http://www.artyfactory.com/art_appreciation/graphic_designers/william_morris/william_morris.html

2. http://www.britannica.com/EBchecked/topic/37281/Arts-and-Crafts-Movement

3. http://en.wikipedia.org/wiki/William_Morris#Textiles

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More of his artworks from http://www.victoriana.com/Wallpaper/williammorris.php

William Morris Tulip and Willow

William Morris Acanthus wallpaper

William Morris Apple wallpaper

William Morris Willow wallpaper

William Morris Larkspur wallpaper

William Morris Thistle wallpaper

William Morris

William Morris by George Frederic Watts, 1870

• Born in Walthamstow, Essex, on March 24, 1834.
• A leading member of the Arts and Crafts Movement
• Best known for his pattern designs, mainly on fabrics and wallpapers
• He was an English textile designer, artist, typographer, bookbinder, craftsman, poet, writer and champion of socialist ideals

Arts and crafts movement

Arts and crafts movement

• English artistic movement of the second half of the 19^th century
• Represent the beginning of a new appreciation of the decorative arts throughout Europe
• An international design philosophy that initially developed in England
• Initiated by the artist and writer William Morris during the 1860s
• Which inspired by the writings of John Ruskin