3 chosen Sketches

Artwork 1 

Artwork 2

Artwork 3

Visual Design Treatment (3 POSTER)

Theme : I Love Help

Title : I Love Help ( Pattern of Nature)

Tagline : Live. Learn. Thrive.

Articles : 

HELP – HOPE, EXCELLENCE, LEADERSHIP, AND PROFESSIONAL. Students are at the heart of everything we do, we take great pride in developing responsible individuals. We will lead you to see the difference in your future. 

Description of HOPE, EXCELLENCE, LEADERSHIP, AND PROFESSIONAL.

·         HOPE, represent the hopes of students. What students hope for, HELP University will help them to achieve.

·         EXCELLENCE, represent HELP University will provide quality education and knowledge for students to achieve excellence results.

·         LEADERSHIPS, represent HELP University will help students be a good leader in the future.

·         PROFESSIONAL, represent HELP University offers professional lecturers to guide students.

Visual Concept Analysis : 

1. Sunflower, represents the hope of students in HELP University.

2.  Leaves, according to Japanese is personal growth and opportunities student can gain from HELP University.

3.  Roses, means I love you. Represent love help and help will loves their students as well. Different color of roses symbolize different meaning.

·         Red roses, represent courage, passion, respect.

·         Yellow roses, signify friendship in HELP University and a promise of a new beginning studying in HELP University.

·         Orange roses, represent desire of good result in HELP University and HELP University will lead you to good future.

4. Branches, represent knowledge keep growing and students in HELP University

5. Wood, represent students in HELP University will become tougher.

6. Butterfly , which represents the change and rebirth of students in HELP University. Butterfly also symbolizes hopes and freedoms of students in HELP University. And, also represents good times in the future.

7. Bird, represents freedom. 

Color Theory Analysis : 

            1.       Red (flowers)

-          Emotionally intense color, catchy

-          Represents PASSION & DESIRE in HELP University.

2.       Green (leaves)

-          Symbolizes nature, calming, freshness, dark green also associated with money

-          Represents HARMONY &GROWTH of students in HELP University.

3.       Brown (wood)

-          Color of earth, abundant in nature

-          Represents the TOUGHNESS of students in HELP University.

4.       Yellow (sun)

-          Cheerful, color of sunshine

-          Represents JOY, HAPPINESS & ENERGY of students in HELP University.

5.       Red roses

-          Represent courage, passion, respect in HELP University

6.       Yellow roses

-          Signify friendship, promise of a new beginning in HELP University

7.       Orange roses

-          Desire of good result and good future in HELP University

Typography Theory Analysis : 

The typography for my poster design is designed as stylized flowers, leaves, tree and branches all around the alphabet characters. I referred to the work of a typography artist, Joseph Balthazar Silvestre. 

Elements of Design Analysis 

1.      Line

-          I used curved, horizontal line, vertical line, wavy and parallel line in my 3 poster design.

2.      Shape

-          All the shapes of flowers, leaves, tree, wood and branches are creating by line and color that helps to define the edges. Shapes are created in natural form.

3.      Value

-          Low contrast of the color used for this 3 poster designs.

4.      Color

-          For this 3 poster design, Tertiary colors. Examples, red, green, brown and yellow.  Different color represents different meaning. In addition, different color can draw the attention to a particular part of the image.

5.      Texture

-          Implied texture applied in the 3 poster design, which makes the image looks smooth and soft.

6.      Alignment and proportion

-          The proportion for 3 poster design is equal. For example, the leaves, flowers, wood, birds, butterfly arrange equally. While the alignment have horizontal, vertical and sloping.

7.      Eye movement

-          For the 3 sketches, initially eye movement will be focused on the flowers which create all around the alphabet characters. And, mostly reddish colors used to indicate areas that received most attention of the viewers. The green branches areas indicate slightly less attention. The light color areas received minimal attention as a background of the poster.

Principle of Design Analysis 

1.      Hierarchy

-          For the 3 poster design, the center of interest is the title of “I LOVE HELP”. I used flowers, trees and branches to create the alphabet in order to attract people attention and makes it more outstanding.

2.      Balance

-          Symmetrical balance is applied on the 3 poster designs.

3.      Proximity

-          The flowers (roses and sunflowers), birds, butterfly, leaves, wood and the branches are placed closely on the design.

4.      Rhythm / Repetition

-           The 3 poster design will show the repetition of flowers (roses and sunflowers), trees,  woods, and leaves.  The same sizes and patterns of flowers and leaves.

5.      Scale

-          The sizes of the flowers, birds, butterfly, trees, branches and leaves are same and equal for the 3 poster design.

6.      Unity / Variety

-          For the 3 poster design, the design repeating a similar shape and sizes of leaves and flowers, but changing in the color, therefore it gives variety and unity at the same time.